Footwear for women is more than just a style statement—it's a foundation for confidence and movement. Finding the perfect shoe is like discovering the key to seamless mobility, a blend of art and engineering that supports you through long daysAprajita Toor is a designer and entrepreneur celebrated for her innovative approach to footwear, blending traditional Indian craftsmanship with contemporary design. After transitioning from a career in advertising, she founded her eponymous brand, Aprajita Toor which specializes in handcrafted, culturally inspired footwear.In today’s episode of Happy Hour with FinCocktail our Co-Managing Partner Niyati Thaker sits down with Aprajita Toor to discuss the importance of finding your footing—literally and figuratively. They delve into Aprajita’s early inspirations, the role of finances in building a sustainable business, and how women entrepreneurs can navigate the balancing act between creativity and commerce. Her designs are rooted in preserving India's rich artisanal heritage while adapting to modern tastes. This commitment to detail and artistry has earned her a clientele that includes prominent celebrities

---------------------------------------------------------------00:00- Sneak Peek!

1:04- Intro

1:44- Finding Her Footing in Footwear

3:19- Scaling New Heights: Growth and Challenges6:16- Impact of Social Media on her Brand

10:20- Marketing Strategies and how to stand out

12:41- The Art Behind the Sole: Intricacies of Craftsmanship

15:58- Lessons from the Runway

17:12- Can you do it all? The beauty of division

21:39- Staying Relevant in a Fast-Paced Market

24:58- Women in Craftsmanship

27:44- Managing Product and Inventory

29:26- How do you Manage your Money 32:59- Generational Wisdom in Finances

35:27- Women are inherently good with money38:45- Outro

Find FinCocktail and Aprajita Toor on other social media:

Instagram: https://www.instagram.com/fincocktail/https://www.instagram.com/aprajitatoorofficial/?hl=en https://www.instagram.com/aprajitatoor/?hl=en

YouTube: https://www.youtube.com/@FinCocktail

LinkedIn: https://www.linkedin.com/company/fincocktail/
https://www.linkedin.com/in/sayalirai/
https://www.linkedin.com/company/aprajitatoor/?originalSubdomain=in

X: https://twitter.com/FinCocktail

Website:-https://aprajitatoor.com/

Credits: Shoot: CinFin Media

Edit: https://www.instagram.com/intriguingfilms/
https://www.instagram.com/anuragkawatra/

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